Chris Selland

I get up, and nothing gets me down

The (Eventual) End of the Content Middleman


As I wrote the other day about Netflix, the rise of open standards such as HTML5 is going to make it increasingly difficult for middlemen such as Apple and Netflix to extract tolls for delivering content to consumers. No matter how ‘magical’ the device or ‘app’ - standards will remove any reason for that middleman to exist.

For example - since I switched from an iPad to an Android tablet (a Motorola Xoom) I no longer have any need for any sort of WSJ ‘app’ to read the Journal - I simply read it in a browser.

This is going to take time to play out - but is long-term inevitable, and is absolutely worth keeping an eye on.