Apple has apparently decided to leave the market for thick, triangular tablets with wavy, cluttered screens and sharp corners to the competition.
As for tablets, Apple identified a similar list of alternative designs available to Samsung:
- Overall shape that isn’t rectangular, or doesn’t have rounded corners.
- Thick frames rather than a thin rim around the front surface.
- Front surface that isn’t entirely flat.
- Profiles that aren’t thin.
- Cluttered appearance.
The Fire will be a loss-leading point-of-sale terminal through which Amazon hopes to sell lots of other stuff.
Amazon has swiftly become the most disruptive company in the media and technology industries. Its potential in this space is simply off the charts: bigger than Apple’s, bigger than Google’s or Microsoft’s. It’s becoming a purer version of all three.
Right on schedule, Steve Ballmer announces yet another frontal assault on Apple.
This ‘strategy’ has worked when, exactly?
Ballmer’s become the Wile E. Coyote of the technology industry.